100 Thieves is a prominent lifestyle brand and gaming organization based in Los Angeles, established in 2017 by former Call of Duty World Champion Matthew "Nadeshot" Haag. The organization operates top esports teams in games such as League of Legends, Call of Duty, and VALORANT, and has gained recognition for its streetwear-inspired apparel, which frequently sells out upon release. In 2020, 100 Thieves opened the 100 Thieves Compound, a 15,000-square-foot esports facility, and acquired the CDL franchise LA Thieves. Beyond esports, 100 Thieves creates and distributes a range of popular gaming content across various platforms, including podcasts and YouTube channels featuring renowned creators like Valkyrae and CouRageJD. With a commitment to community and innovation, 100 Thieves continues to shape gaming culture and deepen its impact as a lifestyle brand.