Ahrefs builds online tools that empower website owners and marketers to enhance their search engine optimization (SEO) efforts. With a robust platform that includes features for keyword research, competitor analysis, site audits, and rank tracking, Ahrefs provides users with the insights needed to drive organic traffic. Established in 2010 and headquartered in Singapore, Ahrefs leverages extensive web crawling to gather and process large datasets, delivering valuable analytics and educational resources. The company's mission revolves around fostering a deeper understanding of SEO through practical tools and high-quality content, making complex concepts accessible and actionable for users at all experience levels. Ahrefs thrives on a culture of innovation, continuous improvement, and community contribution, valuing clarity, collaboration, and a commitment to delivering real-world solutions.