The American Marketing Association (AMA) serves as a premier global professional association for marketers, creating a dynamic community for individuals at all stages of their marketing careers—from students to executives. With a mission to advance the marketing discipline, the AMA provides valuable resources including educational opportunities, professional development programs, and access to five renowned scholarly journals. The organization hosts numerous events and conferences, fostering knowledge sharing and collaboration among its members. With 70 chapters across North America and a presence on 350 college campuses, the AMA promotes a vibrant network, actively working toward a more diverse marketing community through its philanthropic arm, the AMA Foundation. The AMA views marketing as a set of processes that create, communicate, deliver, and exchange value for customers and society at large, reinforcing its commitment to making a meaningful impact in the field.