Amika is a haircare brand that prioritizes inclusivity and community, embodying the meaning of its name, which translates to "friend" in Esperanto. Originating in Brooklyn and deeply rooted in salon culture, Amika produces a range of products that cater to all hair types, textures, and styles, empowering users through creative self-expression. The brand is recognized for its commitment to sustainability, aiming for Net Zero by 2030 while using responsibly sourced ingredients and recyclable packaging. Additionally, Amika values the professional hairstylist community, advocating for a collaborative approach in the beauty industry. Their focus lies in clinical results and innovative formulations that enhance the haircare experience, making every individual feel welcome and celebrated.