AniLive develops and operates a mobile streaming app tailored for virtual streamers and their fans, particularly within English-speaking markets. The platform allows streamers, known as AniLivers, to use customizable avatars to broadcast their content live, earning income while engaging with their audience through an interactive vertical streaming experience. This innovative approach promotes a unique level of connection between streamers and viewers, enhanced with various gift animations for fan support. AniLive aims to transform the virtual streaming landscape and enrich the global anime and VTuber communities, fostering a vibrant and enjoyable environment for both creators and fans alike.