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    Anzu

    At a Glance

    Gaming

    51-200

    Overview

    Anzu is a leading provider of in-game advertising solutions for mobile, PC, console, and the metaverse. The company specializes in integrating ads seamlessly into gameplay, allowing brands to reach audiences in a non-disruptive manner while enhancing the player experience. Anzu's patented 3D ad tracking technology ensures viewability measurement in-game, meeting industry standards set by organizations such as the MRC and IAB. By collaborating with major game developers, Anzu helps monetize titles through ad placements that complement the gaming experience, providing developers with reliable revenue streams. The organization aims to elevate the landscape of advertising in games, prioritizing the interests of gamers, advertisers, and developers alike. Backed by prominent investors, Anzu fosters a culture of innovation and inclusivity, providing an engaging work environment for its employees.

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