AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses measure and optimize their marketing performance. By providing insights into user acquisition across various channels, AppsFlyer enables companies to understand the impact of their marketing efforts, allocate resources effectively, and enhance user engagement. With a strong commitment to data privacy and security, AppsFlyer empowers over 12,000 brands globally, including major names like HBO, McDonald's, and Verizon, to make informed and data-driven decisions. The company fosters a diverse workplace, emphasizing employee growth and collaboration, and prioritizes customer success through innovative solutions that drive measurable results.