Arootah is a personal and professional development firm specializing in the investment and financial services industries. Founded by Rich Bello, who co-founded the hedge fund Blue Ridge Capital, Arootah offers a diverse range of services, including business advisory for hedge funds and family offices, as well as executive coaching and talent development. Their mission is to empower individuals and organizations to maximize their potential and achieve peak performance through tailored coaching, strategic advisory services, and cutting-edge technology. With a focus on fostering a culture of continuous improvement, Arootah values collaboration, innovation, and the meaningful development of both clients and team members, while maintaining a commitment to positive societal impact through its investments and services.