ASICS Digital is a division of ASICS, headquartered in Boston, Massachusetts, responsible for developing digital technologies that enhance connectivity between the ASICS brand and its consumers. The team focuses on creating and advancing global eCommerce platforms as well as mobile fitness solutions like ASICS Runkeeper and ASICS Studio. ASICS Digital's mission aligns with the company's core belief in the transformative power of movement, encapsulated in the Latin phrase "Anima Sana in Corpore Sano," which means "a sound mind in a sound body." The division values diversity, equity, and inclusion, fostering a collaborative environment that encourages all employees to contribute to the organization's growth and innovation. ASICS Digital aims to motivate people to engage in physical activity through their digital offerings, supporting both well-being and fitness goals.