Assurance IQ is an insurtech company based in Seattle that simplifies the insurance landscape through innovative technology and personalized solutions. Acquired by Prudential, Assurance aims to enhance financial wellness globally by making insurance accessible and understandable for everyone. The company utilizes a proprietary platform that analyzes individual customer needs through a series of questions, enabling the creation of tailored insurance plans that fit diverse lifestyles and budgets. Assurance promotes a collaborative and innovative work environment where values like authenticity, perseverance, and humility are key. With a focus on empowering both customers and employees, Assurance provides comprehensive training and resources, making it easier for sales agents and clients to connect with the right insurance solutions.