AutoTrader is an online marketplace for buying and selling vehicles, offering a comprehensive platform that connects car buyers with sellers across the United States. The company provides a range of tools and resources to assist consumers in their automotive journey, including detailed vehicle listings, pricing guidance, and vehicle history reports. AutoTrader aims to simplify the car shopping experience by offering a user-friendly interface and a wealth of information, enabling customers to make informed decisions. In addition to connecting buyers with private sellers and dealerships, AutoTrader also focuses on delivering innovative advertising solutions for automotive retailers, enhancing their ability to reach potential customers effectively.