B2C2 is a digital asset firm specializing in providing institutional liquidity for cryptocurrencies. Founded in 2015 and operated independently after its acquisition by the Japanese financial group SBI in 2020, B2C2 combines advanced crypto-native technology with continuous product innovation to support diverse global institutions, enabling them to transact effectively in fluctuating market conditions. Headquartered in the UK, with offices in the US and Japan, B2C2 is regulated by the UK’s Financial Conduct Authority, ensuring adherence to industry standards. The company values ambition, innovation, meritocracy, teamwork, and informed decision-making, fostering a collaborative and inclusive culture. B2C2 aims to attract top-notch talent that aligns with its mission of building a robust ecosystem for digital assets.