Baton is a marketplace dedicated to facilitating the buying and selling of small businesses. The company provides a comprehensive platform that simplifies the selling process for entrepreneurs, allowing them to understand the true value of their businesses and connect with suitable buyers. Baton emphasizes a seamless and transparent experience for both sellers and buyers, ensuring support throughout the entire transition process. The team operates with a strong focus on customer empathy, aiming to uphold integrity and honesty, even when tough questions must be asked. Committed to diversity, Baton seeks to build a team that reflects the varied backgrounds of the small business community they serve, fostering an inclusive hiring process. With substantial backing from esteemed investors, Baton is poised for continued growth as it empowers small business owners in their pivotal selling journeys.