Beam Impact is a platform that channels the purchasing power of consumers towards meaningful social causes by integrating charitable giving into everyday transactions. The mission of Beam is to redirect $10 billion from brands to nonprofits by providing a unique loyalty system that allows customers to allocate a portion of their purchases to high-impact nonprofits of their choice at no additional cost. With a network of over 250 mission-driven brands, Beam empowers customers to support initiatives such as environmental sustainability, food security, and mental health services. By fostering emotional engagement, Beam increases customer loyalty and encourages repeat purchasing, particularly among millennials and Gen Z. Recognized for its social impact initiatives, Beam aims to create a tangible difference in communities while transforming the landscape of customer loyalty.