Beautycounter is a direct-to-consumer beauty brand that aims to make safer beauty available to all. Established in 2013 and currently serving markets in the U.S. and Canada, Beautycounter offers a diverse range of nearly 100 products across skincare, makeup, and personal care. The company's commitment to safety is reflected in its Never List™, which excludes over 2,800 harmful ingredients, and its rigorous product safety standards. As a Certified B Corporation, Beautycounter prioritizes sustainable practices, responsible sourcing, and transparency in its operations. The brand is also actively engaged in advocacy efforts to promote health-protective legislation within the beauty industry, underscoring its values of innovation, responsibility, and community engagement.