Bezos aims to empower small and medium online sellers by providing a cutting-edge Fulfilment-as-a-Service (FaaS) platform that simplifies logistics and enhances their competitive edge against larger retailers. By connecting existing fulfilment and logistics providers, Bezos offers fast and reliable delivery options, including sustainable solutions, which enable e-commerce entrepreneurs to grow both locally and globally. Their mission revolves around "Delivering Happiness" for a diverse group, including their team, e-commerce sellers, and logistics partners. Bezos fosters a dynamic, collaborative work environment that values creativity, problem-solving, and continuous improvement, ensuring that team members can thrive in a fast-paced startup atmosphere while making a tangible impact in the evolving world of e-commerce.