Bits is a fintech startup based in London that aims to enhance financial inclusion by providing innovative credit-building solutions. The platform focuses on helping individuals who have been overlooked by traditional lenders, guiding them on their journey towards financial wellness. With a user-friendly app and personalized services, Bits is dedicated to reshaping the credit landscape and creating opportunities for all consumers, regardless of their financial history. Currently serving over 300,000 customers, Bits is backed by prominent investors like Y Combinator and is committed to fostering a more equitable financial environment. The company values empowerment, accessibility, and community, working to transform how people build credit and achieve their financial goals in a fast-paced, inclusive setting.