Black Rifle Coffee Company is a veteran-founded coffee roaster and retailer dedicated to providing premium coffee to an audience that values American traditions and the service of its military and first responders. The company emphasizes a strong commitment to community support, particularly for veterans and first responders, by contributing to organizations that aid these groups. Black Rifle Coffee strives to create a work environment that fosters integrity, transparency, and a robust work ethic, all within a culture that celebrates camaraderie and shared values. Employees are encouraged to engage with customers while embodying the company’s core principles, ultimately aiming to deliver outstanding service and quality coffee. This focus on community and service is integral to the company’s mission and its approach to business.