Blueshift is a venture-funded startup based in San Francisco that offers an AI-powered Customer Data Platform designed to enhance personalized marketing for B2C brands. Their technology enables marketers to automate and manage personalized messaging across multiple channels, facilitating a unified approach to customer engagement. The platform is utilized by well-known digital companies such as Udacity, LendingTree, BBC, and PayPal, and has received recognition from Gartner for its innovative approach in the marketing technology landscape. Founded by experienced entrepreneurs, Blueshift is backed by major venture capital firms and is growing its development presence in Pune, India. The company emphasizes the integration of cutting-edge technologies such as machine learning and big data to continuously improve marketing strategies and customer engagement practices for its clients.