Bobbie specializes in creating a supportive and inclusive parenting culture, particularly around infant feeding choices. Their European-style infant formula is crafted with organic ingredients, aiming to provide parents with a high-quality product that meets both FDA and EU standards. Bobbie was co-founded by two mothers who recognized the challenges many parents face, as nearly 83% turn to formula within the first year, often experiencing stigma for not breastfeeding exclusively. The company comprises a team of experts, including nutritionists and pediatricians, dedicated to developing solutions that accommodate diverse feeding needs. Central to Bobbie's mission are their core values of radical change, nurturing tension, attention to detail, and celebrating unique perspectives—principles that guide their efforts to empower parents to “Bottle Boldly.”