Busara Center for Behavioral Economics is a nonprofit research and advisory organization dedicated to advancing the application of behavioral science to alleviate poverty. Established in 2013 and headquartered in Nairobi, Kenya, Busara has expanded its reach with offices in India, Uganda, Tanzania, Nigeria, and Mexico. The organization focuses on understanding human behavior through rigorous research and employs this knowledge to address critical challenges in sectors such as agriculture, health, education, and inclusive finance. With a diverse team of over 130 staff from various cultural backgrounds, Busara collaborates with governments, NGOs, private companies, and academic institutions to design and implement solutions that improve lives and enhance program efficacy. Through its commitment to research-driven impact, Busara aims to bridge the gap between scientific inquiry and real-world applications in pursuit of greater equity and opportunity.