CleverTap is a customer engagement platform designed to help brands maximize customer lifetime value through personalized user experiences. The platform provides businesses with tools for real-time analytics, audience segmentation, and multi-channel engagement, empowering them to create tailored marketing strategies that enhance user retention and engagement. With its core offering built on TesseractDB, a purpose-built database that delivers efficiency at scale, CleverTap supports a diverse clientele of over 2,000 brands, including major names like Electronic Arts and AirAsia. Headquartered in Mountain View, California, CleverTap maintains a global presence with offices across various key markets, and it is backed by prominent investors such as Tiger Global and Accel. The company's mission emphasizes collaboration, innovation, and a commitment to fostering inclusive workplace culture for employees from all backgrounds.