Confido is a financial automation and intelligence platform designed to assist fast-growing consumer packaged goods (CPG) brands in improving operational efficiency and profitability. The platform addresses the limitations of traditional tools that rely on error-prone manual processes, offering solutions to track, account for, forecast, and optimize significant revenue expenditures related to retailer and distributor allowances, promotions, and advertising. By streamlining complex workflows, Confido aims to eliminate substantial manual effort and unlock valuable insights for companies in their go-to-market strategies. Currently, Confido serves a diverse range of rapidly expanding brands and has secured $2.6 million in funding to further enhance its offerings and drive innovation within the retail sector.