Cowboy is a Belgian startup that designs and develops connected electric bikes aimed at enhancing urban mobility. Founded in 2017, Cowboy aims to transform the way people navigate cities by providing an enjoyable, sustainable, and efficient means of transport. The company combines advanced technology with thoughtful design to create a seamless riding experience, offering features that set new standards in the e-bike industry. In 2022, Cowboy became the first e-bike manufacturer to achieve B Corp certification, reflecting its commitment to social and environmental responsibility. With a growing presence in over 2,500 cities across Europe and the U.S., Cowboy focuses on delivering exceptional customer service and building long-lasting relationships with its users. As part of its mission to redefine urban transportation, Cowboy fosters an inclusive culture that values diverse perspectives and empowers employees to make a meaningful impact.