CreativeX is a B2B SaaS platform that enhances creative decision-making for global marketing teams by providing data-driven insights. Utilizing advanced technologies such as computer vision and machine learning, CreativeX extracts and analyzes creative elements from digital advertising, enabling brands to optimize their marketing strategies. Clients include major companies like Google, Unilever, and Heineken, who leverage CreativeX's tools to understand the impact of their creative assets on campaign performance. The company's mission is to elevate the quality of creative expression in marketing by transforming previously untapped data into actionable insights. At CreativeX, collaboration, innovation, and a commitment to using data to inform creative choices are core values that drive the company’s approach to helping brands achieve creative excellence at scale.