Editorialist combines personal styling, editorial content, and shopping into a cohesive digital platform that caters to affluent consumers. Through its website, Editorialist.com, the company offers curated content and bespoke product recommendations across fashion, beauty, and wellness. A key aspect of their service is the Editorialist app, which integrates digital services and e-commerce to deliver personalized shopping experiences to a high-net-worth clientele. Founded by Rafael Ortiz, who previously co-founded NexTag, Editorialist aims to connect users with carefully selected products that meet their luxury lifestyle needs. The organization values innovation in technology and strives to enhance the customer journey through its proprietary tools, promoting a seamless blend of content and commerce.