EDO is the TV outcomes company that connects TV airings to consumer behaviors predictive of future sales. EDO provides the advertising industry with tools to enhance media impact, optimize creative performance, and assess the value of impressions across both linear and streaming platforms. Their measurement platform combines immediate engagement signals with advanced decision science and AI, delivering investment-grade data that assists clients in aligning media strategies with business outcomes. Trusted by leading brands, agencies, networks, and studios, EDO provides insights that drive informed decisions about advertising strategies.