Encoura is dedicated to empowering students and institutions by facilitating meaningful connections, helping them make informed decisions to achieve their goals. Established in 1972, the company has adapted its offerings to serve as a crucial link between students and higher education institutions, promoting student success through tailored solutions. With the launch of the Encoura platform in 2017, the organization combines advanced research, data science, strategic enrollment, and multichannel marketing services for over 2,000 higher education institutions. Additionally, Encoura operates myOptions, the nation's largest free college and career planning program, benefiting millions of high school students and educators. The company is committed to fostering a collaborative and mission-driven culture, ensuring equal employment opportunities and support for all employees.