Etched designs and manufactures AI chips optimized for specific model architectures, with its first product, Sohu, primarily supporting transformers. These Application-Specific Integrated Circuits (ASICs) deliver significantly higher throughput and lower latency compared to traditional GPUs, enabling innovative applications like real-time video generation and sophisticated reasoning tasks. Etched's mission revolves around leveraging custom hardware to advance AI capabilities, addressing the growing demand for specialized processing power. The company adopts a collaborative, in-person work environment in Cupertino, promoting a culture of engineering excellence where all technical team members contribute to both product development and research. By focusing on the principle that increased floating-point operations (FLOPs) drive progress in AI, Etched aims to lead the market in tailored hardware solutions, ensuring that their technology meets the evolving needs of the AI landscape.