Extend is transforming the $100 billion protection plan industry by leveraging advanced technology and offering exceptional customer service. Their omnichannel, API-first platform allows merchants to seamlessly provide protection plans online and in-store while enhancing the support experience for end customers. With recent launches in shipping protection for lost, damaged, or stolen packages, Extend is broadening its market reach and enhancing value for merchants. Based in downtown San Francisco, the venture-backed startup is led by experienced founders who have successfully navigated previous ventures. Extend aims to simplify the technology landscape in the product and shipping protection sectors, fostering a more efficient and user-friendly environment for its partners and their customers.