Firefly is a data-driven advertising network that specializes in out-of-home media, utilizing innovative car top and in-car solutions to deliver targeted messages. By leveraging advanced tracking, measurement, and optimization capabilities, Firefly connects brands with consumers in major U.S. markets, including cities like New York, Chicago, and Los Angeles. The company focuses on creating relevant, dynamic content that is responsive to real-time GPS data, enhancing engagement for brands and their audiences. Firefly fosters a culture of authenticity and inclusion, encouraging employees to bring their unique perspectives to the table and contribute to a collaborative environment. Valuing diversity and individual expression, Firefly strives to create a workplace where everyone can thrive while working towards a common goal of redefining out-of-home advertising.