Firstleaf is transforming the $70 billion U.S. wine market by providing a personalized wine subscription service that makes it easier for consumers to discover and enjoy wines tailored to their tastes. Launched in 2016, Firstleaf integrates the roles of winery, importer, and retailer into a single, vertically integrated model, offering exclusive access to award-winning wines through a direct-to-consumer approach. Members receive custom-curated shipments based on an algorithm that utilizes millions of data points to refine their preferences, allowing them to explore a diverse selection of globally sourced wines. With a commitment to customer-centric innovation, Firstleaf aims to simplify the wine selection process, making it approachable for both novice and experienced wine drinkers. The company has been recognized for its industry impact, having won numerous accolades and being named one of the most innovative companies in the world.