Forma is a flexible benefits software platform that addresses the inefficiencies of traditional employee benefits systems. Founded in 2017, Forma enables companies to offer tailored benefits packages, empowering employees with more choice in how they utilize their benefit allowances. The platform simplifies management for HR professionals by consolidating various benefits options—including Lifestyle Spending Accounts, Health Spending Accounts, and Flexible Spending Accounts—into a single solution. Employees can choose how to spend their account funds through options such as the Forma Store, the Forma Visa Card, or reimbursements backed by dedicated customer support. With a track record of helping prominent companies like Stripe, Zoom, and Lululemon, Forma boasts impressive metrics, including 98% customer retention and high customer satisfaction scores. Their mission centers on creating inclusive and effective benefits programs that reflect the diverse needs of a modern workforce.