Freshpaint is a customer data platform designed specifically for highly regulated industries, particularly healthcare. It offers solutions that enable businesses to collect, safeguard, and activate customer data while ensuring compliance with privacy regulations such as HIPAA. Freshpaint's core offerings include the Privacy Platform, which automates compliance processes for websites and applications, and the Data Activation Platform, which facilitates the seamless integration of customer data into marketing and analytics tools. Founded by veterans from the web analytics field, the company emerged from Y Combinator's S19 cohort and has quickly become a vital resource for healthcare marketers, helping them navigate the complexities of patient data management. Freshpaint operates as a fully remote team and emphasizes a culture of ownership and impact, encouraging employees to engage directly with customers and contribute to meaningful product development.