Frida develops practical solutions for parents navigating the complexities of child-rearing. Established over nine years ago with the introduction of the NoseFrida nasal aspirator, the company has since launched more than 100 products designed to meet everyday parenting challenges. Frida also introduced the Frida Mom line in 2019, focusing on support for women during the fourth trimester. With a notable share of the market, Frida's products are available in over 50 countries and can be found in more than 40,000 retail locations across various channels in the U.S. The company prides itself on a transparent and relatable approach, addressing the commonly unspoken struggles of parenthood and fostering a community among its customers. Through its innovative product offerings and commitment to understanding parents' needs, Frida is dedicated to simplifying parenting for families everywhere.