Frubana is a technology-driven company revolutionizing the food supply chain in Latin America, working to make food more affordable and accessible. The company connects farmers and suppliers directly with urban markets, operating in countries such as Brazil, Colombia, and Mexico and serving over 90,000 customers across various cities. Frubana prioritizes efficiency through innovative applications and a curated selection of products, enhancing the customer experience in the food service sector. As a rapidly growing scale-up, Frubana is backed by notable investors and part of Y Combinator, sharing their vision of not only transforming the food industry but also creating a significant social and environmental impact.