Gain Theory is a global marketing effectiveness and foresight consultancy that assists brands in optimizing their marketing investments and accelerating growth. By leveraging quality data, proprietary technology, and advanced analytics, Gain Theory provides insights that empower organizations to make informed decisions aimed at enhancing their profitability. Their services include data strategy, advanced analytics such as Marketing Mix Modeling and behavioral segmentation, and high-touch consultancy offering tailored roadmaps and training. The company operates with core values — Be Curious, Be Positive, Act with Consideration, and Make it Better — fostering a culture where people thrive through collaboration and innovation. Gain Theory is dedicated to building an inclusive workplace, ensuring that all employees feel valued and respected.