Geomagical Labs is a 3D research and development lab in partnership with IKEA, specializing in creating immersive mixed-reality experiences using advanced technologies such as computer vision, neural networks, and computational photography. The company is known for its flagship product, the IKEA Kreativ app, which allows users to scan their living spaces and visualize new furniture in realistic 3D. Geomagical Labs aims to revolutionize home commerce by providing innovative tools that enhance customer interactions and decision-making in interior design. The culture emphasizes collaboration, creativity, and a commitment to technological excellence, as the team works on groundbreaking projects that reach millions of users worldwide.