goop is a lifestyle platform that originated from a weekly newsletter created by Gwyneth Paltrow. The company has expanded its offerings to include a curated selection of products and content in the realms of beauty, wellness, fashion, food, and home. By blending shopping and mindfulness, goop aims to enable consumers to make informed choices that enhance their lives. The platform serves as a source for high-quality experiences, recipes, and advice, catering to individuals seeking meaningful connections with the products and content they engage with. Goop fosters a culture grounded in creativity, collaboration, and innovation, providing an environment that encourages employees to excel and contribute to their mission of making every choice count.