Heap is a digital analytics platform that empowers organizations to leverage their customer data to enhance user experiences. By automatically capturing every user interaction across web and mobile applications, Heap enables businesses to analyze and understand customer behavior without the need for manual event tracking. This comprehensive data collection allows teams to derive actionable insights, optimize product development, and make data-driven decisions. Heap's mission is to help companies harness the full potential of their data to improve engagement and drive growth, supporting a diverse range of industries from tech startups to large enterprises.