Honeylove is a direct-to-consumer apparel brand, launched in 2018 by EDM artist Betsie Larkin, specializing in shapewear and a variety of garments that prioritize both style and comfort. The company was born out of a desire to create high-quality shapewear that instills confidence, initially driven by Larkin's experiences as a performer. Honeylove now offers an expanding product line that includes tops, bras, and more, all designed with a focus on functionality and inclusivity. With a rapidly growing customer base approaching 2 million, Honeylove has received accolades from prominent media outlets and recognition as one of the fastest-growing brands in its category. The company strives not only for commercial success but also for operational profitability while fostering a culture of innovation and excellence among its diverse workforce.