Huda Beauty is a global beauty brand founded by Huda Kattan in 2013, dedicated to creating a democratized beauty industry that empowers individuals to define and express beauty on their own terms. The brand is rooted in purpose over profit, fostering a community that values inclusivity, kindness, and creativity. Huda Beauty offers a diverse range of cosmetics and beauty products that aim to enhance personal expression and artistry. With a commitment to business excellence, Huda Beauty continuously strives to innovate and connect with its audience through engaging content and social media, making it a prominent player in the fast-paced beauty industry.