Ideas42 is a nonprofit organization dedicated to applying insights from behavioral science to address social challenges and improve lives across the globe. Their mission centers around understanding human behavior and leveraging this knowledge to design better products, policies, and systems that promote financial health, equitable access to resources, and overall well-being. Ideas42 collaborates with governments, NGOs, and private organizations, implementing solutions that can be scaled for maximum impact in over 40 countries. They prioritize inclusivity and diversity, believing that varied experiences enrich their work. Core values such as responsibility, creativity, tenacity, and a commitment to doing good guide their approach, fostering a culture that emphasizes collaboration and rigor in tackling complex problems.