IFTTT is a platform that enables users to create custom workflows by connecting various apps and devices to automate tasks. Through a simple interface, IFTTT allows individuals and businesses to streamline their daily processes by setting up "Applets" that execute specific actions based on triggers from connected services. The mission of IFTTT is to empower users by making technology more accessible and functional, enhancing productivity and creativity in both personal and professional settings. With a focus on user experience and developer collaboration, IFTTT aims to simplify the integration of digital tools, thereby fostering innovation and efficiency across diverse applications. The company values adaptability, creativity, and a commitment to improving the overall connectivity landscape.