Jar is a habit-building microsavings platform that enables users to save small, fixed amounts in 24K digital gold, with the flexibility to convert these savings into cash or physical gold whenever they choose. The app offers a unique "roundoff" feature that allows users to save while making purchases, essentially acting like a digital piggy bank. Jar’s mission is to help break down psychological barriers to saving and investing, ultimately fostering financial fitness in India. The company also provides Jar Ready Cash, a fully digital loan product with quick disbursals, and Nek, an affordable luxury jewelry brand. With a focus on diversity and inclusion, Jar cultivates a collaborative and transparent work environment that values contributions from all employees, encouraging innovative problem-solving to address the financial needs of over 400 million potential users in India.