Life is Good is a retail and lifestyle brand that emphasizes the power of optimism as a way to foster happiness and well-being in everyday life. Through an extensive range of apparel, accessories, and home goods, the company creates products that resonate with its community of optimists. At the core of Life is Good is a social mission known as the Playmaker Project, which supports children in need by providing resources for healing and resilience. Employees are encouraged to embody optimism in their work and contribute to this mission, making a tangible impact on the lives of others. Life is Good values authenticity, creativity, and collaboration, striving to create a supportive workplace where individuals can thrive both personally and professionally. The brand prides itself on its community-driven approach, ensuring that each team member plays a role in spreading positivity and joy.