Machinery Partner aims to transform the industrial equipment market by creating a digital platform for purchasing and financing large, complex machinery. With a focus on serving small and growing industrial businesses, Machinery Partner addresses the significant $180 billion market that has been underserved by traditional technology. The company is particularly active in the industrial recycling sector, which alone represents a $24 billion opportunity in the U.S. Through the integration of advanced technology and innovative processes, Machinery Partner seeks to simplify the buying experience for businesses that rely on heavy equipment, thereby enabling them to expand and thrive in today's competitive landscape. The company promotes a culture of accountability, care, and transparency, ensuring that their employees and customers are central to their operations.