MadKudu is a platform designed to optimize marketing and sales processes for B2B companies by enhancing decision-making throughout the customer journey. Founded in 2015, MadKudu addresses the challenge of relevance at scale by offering tools that enable dynamic lead re-routing, real-time lead scoring, and topical enrichment. These capabilities empower sales and marketing teams to focus on high-potential leads that can significantly impact revenue. With a strong foundation in predictive analytics and machine learning, MadKudu helps numerous companies make data-driven decisions, influencing marketing and sales strategies effectively. The company operates from locations in Mountain View, California, and Paris, France, fostering a collaborative environment that emphasizes growth and innovation.