Measured is a leading platform in incrementality-based media measurement and optimization, having empowered brands since 2017 to manage over $35 billion in media investments through its AI-driven solutions. The platform integrates automated experimentation, media mix modeling, and expert analytics to help marketers accurately assess the incremental impact of their advertising efforts. Measured designs tools that enable businesses to optimize marketing strategies, maximize return on investment, and streamline decision-making processes. The company fosters a culture of diversity, integrity, and collaboration, promoting inclusivity and curiosity among its team members, which ultimately drives innovation in marketing analytics.