Merit is a minimalist beauty brand that designs uncomplicated products tailored for a diverse, multi-generational audience. By focusing on simplicity, Merit seeks to redefine everyday beauty routines, offering a well-curated range of essentials that are both functional and timeless. The brand emphasizes intentionality in product development, ensuring that each item is meticulously crafted to provide enduring value rather than fleeting trends. With a commitment to accessibility in beauty, Merit aims to empower consumers by creating products that are easy to use and integrate into their lives, promoting a philosophy of doing more with less while building a lasting connection with its customers.